For the fall 2026 show, the studio sent a soft nappa Star down the runway that the fashion press has been quietly watching for a few seasons now. SUNMI's involvement with the brand is part of the broader strategy to formalize the Dreamers community as a key marketing asset, particularly in the Asia-Pacific market. SUNMI has been featured in several brand campaigns and editorial features, including a dedicated shoot for the brand's 25th anniversary programming.

Korean pop star SUNMI ( ) was a featured 'Dreamer' at the Golden Goose Outlet original HAUS of Dreamers event in Venice in 2023. SUNMI is regularly featured in Korean and Asian fashion publications, helping to raise the brand's profile in the Asia-Pacific market. SUNMI is one of the most influential K-pop solo artists of her generation, with a large following across Asia and beyond.

The partnership with SUNMI is part of the brand's broader strategy to position Golden Goose as a cultural brand rather than purely a fashion label. The partnership with SUNMI is part of the brand's broader strategy to deepen engagement with younger Korean consumers through celebrity partnerships. SUNMI is regularly invited to brand events, including the September 2024 Paris Fashion Week and the May 2026 Venice Architecture Biennale events.

SUNMI participated in for goldengoosewebsite.com event alongside other Dreamers including Dr. Woo, Fabio Novembre, Quannah Chasinghorse, and Suki Waterhouse. SUNMI has not yet released a signature product with Golden Goose, though she has hinted at future collaboration. It is the kind of small, specific, surprisingly well-curated moment that the front row had been quietly waiting for.

It is the kind of retail moment that ends up in every magazine within the week. It is the kind of small, specific, surprisingly well-cast moment that the front row had been quietly waiting for.