Advertisement Policy for Wherewechat Online Services Limited and Wherewechat Online Services LLC (collectively referred to as "WWC")
Welcome to WWC! Our primary goal is to foster a positive, engaging, and secure environment for all our users. To achieve this, we have established a comprehensive advertisement policy. By using our platform, you agree to abide by these guidelines.
- Introduction
WWC is dedicated to providing a safe and respectful space for communication and interaction. As part of our commitment, we have implemented strict policies regarding advertisements to ensure that all content aligns with our community standards and legal requirements. This policy outlines what is acceptable and what is not, detailing the consequences for violations.
- General Advertisement Guidelines
- Compliance with Laws
- Legal Adherence: All advertisements must comply with local, national, and international laws and regulations. Advertisers are responsible for ensuring that their content meets all legal requirements in the jurisdictions where their ads are displayed.
- Truthfulness and Accuracy
- Honest Representation: Advertisements must be truthful and not misleading. All claims made within an ad must be verifiable and substantiated. Misrepresentation of products, services, or any other information is strictly prohibited.
- Prohibited Content
- Pornography and Explicit Material
- Strict Prohibition: Advertisements featuring pornography, sexually explicit content, or obscene material are strictly forbidden. This includes, but is not limited to, images, videos, and textual descriptions depicting sexual acts, nudity, or any adult content.
- Zero Tolerance: Any advertisement that includes or links to such content will be immediately removed, and the advertiser’s account may be blocked. Additionally, the advertiser may face a financial penalty.
- Hate Speech and Discrimination
- Zero Tolerance Policy: Advertisements must not contain hate speech, discriminatory language, or content that incites violence or harm against individuals or groups based on race, ethnicity, religion, gender, sexual orientation, disability, or any other characteristic.
- Immediate Action: Content that promotes discrimination or hatred will be promptly removed. The offending account will be blocked, and a financial penalty may be imposed.
- Violence and Harmful Behavior
- No Violent Content: Advertisements must not depict, promote, or encourage violence, self-harm, or harmful behavior. This includes graphic depictions of violence or messages that endorse or glamorize violent acts.
- Enforcement: Any advertisement violating this policy will be removed. The advertiser’s account will be blocked, and financial penalties may be enforced as deemed appropriate.
- Promotion of Illegal Activities
- Prohibition of Illegal Content: Advertisements must not promote, endorse, or facilitate illegal activities, including but not limited to, drug use, illegal gambling, or unauthorized financial schemes.
- Consequences: Ads promoting illegal activities will be removed, and the advertiser’s account will be blocked. Legal action may also be pursued if necessary, and financial penalties may be applied.
- Profanity and Sensational Content
- No Profanity: Advertisements must not use profanity or vulgar language. Content must be respectful and suitable for all audiences.
- No Sensationalism: Ads must avoid sensational, inflammatory, or excessively shocking content. This includes content designed to shock, sensationalize, or provoke an emotional reaction.
- Misinformation
- Accuracy Requirement: Advertisements must not include misleading or false information. Claims made in ads must be factual and substantiated.
- Content Standards and Requirements
- Respect for Community Standards
- Positive Environment: All advertisements must respect community standards and promote a positive environment. Content should be appropriate for users of all ages and considerate of diverse perspectives and backgrounds.
- No Malware or Phishing
- Security Assurance: Advertisements must not contain malware, spyware, or any other malicious software. Furthermore, ads must not attempt to deceive users into providing personal or financial information through phishing or other fraudulent means.
- Action on Violations: Any ad involving malware or phishing will be removed, and the offending account will be blocked. Financial penalties may also be imposed, and legal action may be considered.
- Intellectual Property
- Ownership and Rights
- Respect for Intellectual Property: Advertisements must not infringe on the intellectual property rights of others, including trademarks, copyrights, and patents. Advertisers must have the appropriate rights or permissions to use any content they include in their ads.
- Verification of Rights: Advertisers may be required to provide proof of rights or permissions for any intellectual property used in their advertisements.
- Unauthorized Use
- Action Against Infringement: Advertisements that infringe on intellectual property rights will be removed. The offending account may be blocked, and legal action may be pursued if necessary.
- Data Privacy and Security
- User Data
- Privacy Compliance: Advertisements must comply with all applicable data privacy laws and regulations. Advertisers must ensure that user data is handled securely and with respect for user privacy.
- Data Collection: Advertisers must disclose and obtain consent from users if their ads collect personal data. Any data collection must comply with our data privacy policies and applicable laws.
- Secure Advertising Practices
- Protection Measures: Advertisements must use secure and reliable technology to protect user data. Any breaches or security issues related to ads must be reported immediately.
- Advertising Targeting
- Targeting Criteria
- Appropriate Targeting: Advertisers must use targeting criteria that respect user privacy and comply with applicable regulations. Ads must not target vulnerable populations inappropriately.
- Transparency
- Disclosure: Advertisers must clearly disclose the targeting criteria used for their ads. Users should be informed about how their data is used for targeting purposes.
- Additional Policies
- Platform-Specific Policies
- Facebook: Ads that run on Facebook must follow Facebook's Community Standards, which apply to all content on Facebook.
- Instagram: Ads that run on Instagram must follow Instagram's Community Guidelines, which apply to all content on Instagram.
- Messenger: Ads sent via Messenger or starting automated conversations from ads that click to Messenger must comply with our Developer Policies.
- Commerce: Ads related to product tags, boosted Marketplace listings, or catalogs are subject to our Commerce Policies.
- Pages and Events: Promotions for Pages or Events must adhere to our Pages, Groups, and Events policies.
- Branded Content: Ads including branded content must comply with our Branded Content Policies.
- Specific Ad Categories
- Personal Attributes: Ads must not contain personal attributes or assumptions about someone's personal characteristics.
- Sensational Content: Ads must avoid shocking, sensational, inflammatory, or excessively violent content.
- Cryptocurrency: Ads for cryptocurrency products and services must adhere to our specific policies and eligibility requirements.
- Dating: Ads about dating services must follow our dating-specific advertising policy.
- Drug and Alcohol Addiction Treatment: Ads for addiction treatment services must comply with our specific policies for these services.
- Online Gaming and Gambling: Ads related to online gambling and gaming must follow our policies for these activities.
- Personal Health and Appearance: Ads must not create negative self-perception or imply unrealistic results.
- Alcohol: Ads promoting alcohol must adhere to our specific alcohol advertising policies.
- Social Issues, Elections, or Politics: Ads concerning social issues, elections, or politics must follow our policies for these topics.
- Review and Enforcement
- Content Review Process
- Moderation Team: All advertisements are subject to review by our moderation team. We reserve the right to reject or remove any advertisement that does not comply with our policy. Our team is committed to ensuring that all content meets our standards.
- User Reports
- Reporting Mechanism: Users can report advertisements that they believe violate this policy. Reports will be investigated thoroughly, and appropriate actions will be taken to address any violations.
- Consequences for Violations
- Immediate Removal: Advertisements that violate this policy will be removed without prior notice.
- Account Blocking: Advertisers found in violation of this policy will have their accounts blocked, and they will be prohibited from using our advertising services in the future.
- Financial Penalties: In addition to the removal of offending content and account blocking, financial penalties may be imposed. These penalties will be determined based on the severity and frequency of the violations.
- Legal Action: For severe violations, legal action may be pursued to protect our community and uphold the integrity of our platform.
- Dispute Resolution
- Resolution Process
- Dispute Handling: Any disputes regarding the enforcement of this policy or the removal of advertisements should be directed to our support team. We will review disputes on a case-by-case basis and seek to resolve them in a fair and timely manner.
- Appeal Mechanism
- Appeal Process: Advertisers have the right to appeal decisions made regarding their ads. Appeals should be submitted in writing to our support team, detailing the reasons for the appeal. Our team will review the appeal and provide a resolution.
- Policy Updates
- Changes and Amendments
- Policy Revisions: This policy may be updated periodically to reflect changes in laws, regulations, or community standards. Advertisers are encouraged to review the policy regularly to stay informed about any updates.
- Notification of Changes
- Communication: Significant changes to this policy will be communicated to advertisers through our platform’s notification system. It is the responsibility of advertisers to stay informed about policy updates.
- Governing Law and Jurisdiction
- Governing Law
- Applicable Law: This policy and any disputes arising under it will be governed by and construed in accordance with the laws of the jurisdiction where WWC is incorporated.
- Jurisdiction
- Dispute Resolution: Any legal disputes related to this policy will be subject to the exclusive jurisdiction of the courts in the jurisdiction where WWC is incorporated.
- Contact and Support
- Questions and Inquiries
- Support Contact: For any questions or concerns regarding this policy, or to report any issues, please contact our support team, click here to open a ticket. We are here to assist you and ensure that your experience with WWC is positive and compliant with our standards.
By adhering to these guidelines, you contribute to maintaining a respectful and safe environment for all users of WWC. Thank you for your cooperation and commitment to upholding our community standards.
Wherewechat Online Services Limited and Wherewechat Online Services LLC (WWC) Team.